No More TikTok - This is Where TikTokers Are Going
This is a single insight from This Week in Apps - TikTok is Gone!. Check out the full article for more insights.
It's official, TikTok is banned in the US and has been removed from the App Store and Google Play along with CapCut and Lemon8, two other apps owned and operated by TikTok's parent company, ByteDance.
Just for fun, I calculated the fees Apple and Google will lose every day these apps are banned. Can you guess what that is? Here's the real amount.
But with TikTok now gone, several apps have risen to the top of the App Store in the US. As of Friday, the top three got more than 2 million new downloads since last week!
Right now, REDnote, Flip, and Clapper are the top apps in the US App Store. All three are somewhat similar to TikTok, but all three are built around e-commerce, which is interesting.
Rednote is another Chinese-owned app that was not popular in the US until last week - and doesn't even show its name in English on the App Store, just on Google Play - is at the top of the chart followed by Flip and Clapper.
Our estimates show that all three had a massive growth spurt in the last few days rising from single-digit thousand downloads per day earlier in January to tens of thousands on Friday from the US, or hundreds in the case of the leader.
Flip, a social network build around product reviews and promotion, ran a bunch of TikTok ads over the last few days. Our App intelligence shows that it added 580K new downloads from the App Store and Google Play in the US so far this year with the majority of the downloads coming in the last week.
Clapper, a social platform that revolves around video like TikTok, has added 646K new downloads in the same period, according to our estimates. It added 87K new downloads on Friday, a whopping 1,030% more than the 7K new downloads it saw on January 1st.
And then there's REDnote, the app that made the biggest push during TikTok's last few days using a barrage of influencers. The technique was very successful and brought over more than 123K new downloads on Friday for a total of 818K new downloads this month, and many more over the weekend.
Fun fact, both Rednote and Flip use React Native, according to our SDK Intelligence.
It's worth noting that REDnote is a Chinese app that mainly targets China. Because of that it's not fully localized into English (see its icon and screenshots, which are in Chinese in the US App Store) leading some Americans to want to learn Mandarin and Chinese users to complain of culture shock.
In the last few hours a slew of other apps seem to have increased in popularity, including Likee, favorited, and Triller. Let's see which will stick.
This race will be an interesting one to watch evolve, especially if the ban is reversed tomorrow. Hold on to your seats!
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
